With the new store came a larger vision and for the very first time Sieff’s Music World branched out into a range of new and exciting products besides just organs. The diverse range of general musical instruments included acoustic and electric guitars, brass and woodwind instruments, keyboards, pianos, drums, violins, cello, music books and music accessories.
With the addition of new products came the need to source high quality merchandise through trusted brands. So the first relationships with Yamaha and Casio were established. This successful working relationship has strengthened over the years and continues today with new and more brands like Gibson, Epiphone, Pearl, Ibanez, Roland, Korg, Cort, Valencia, Ashton, Jupiter, Laney, Haze, Boss, BC Rich, Ovation, hohner, Monterey, Takamine, Shure, Berringer, Sennheiser and more.